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Amazon.com has incorporated a number of products and services into its shopping model, either through development or acquisition. The Honor System was originally launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting 2.9 percent of the payment plus a flat fee of 30¢. The service was discontinued on December 11, 2008.[50] It has been succeeded by Amazon Payments. Amazon launched Amazon Web Services (AWS) in 2002.

The service provides programmatic access to many features leveraged behind the scenes on its website. Amazon also created "channels" to benefit certain causes. In 2004, Amazon's "Presidential Candidates" allowed customers to donate $5–200 to the campaigns of 2004 U.S. presidential hopefuls. Amazon has periodically reactivated a Red Cross donation channel after such tragedies as 9/11 and Hurricane Katrina. After the 2004 earthquake and tsunami in the Indian Ocean, Amazon set up an online donation channel to the American Red Cross, waiving its processing fee. By January 2005, nearly 200,000 individuals had donated over $15.7 million in the US alone.[51] Amazon Prime offers customers unlimited expedited shipping with no minimum purchase amount for a flat annual fee. The service also offers discounted priority shipping rates. Amazon launched the program in the continental United States in 2005, in Japan in June 2007, in the United Kingdom and Germany in November 2007, and in France (as "Amazon Premium") in October 2008. Launched in 2005, Amazon Shorts offers exclusive short form content, including short stories and non-fiction pieces from best-selling authors, all available for immediate download at 49¢. As of June 2007, the program has over 1,700 pieces and is adding about 50 new pieces per week. In November 2005, Amazon.com began testing Amazon Mechanical Turk, an application programming interface (API) allowing programs to dispatch tasks to human processors. In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1 byte to 5 gigabytes in size, can be stored in S3 and distributed via HTTP or BitTorrent. The service charges monthly fees for data stored and for data transferred. In April 2006, Amazon introduced Amazon Simple Queue Service (Amazon SQS), a distributed queue messaging service. In August 2006, Amazon launched product wikis (later folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message board conventions. In August 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure with its high reliability to run diverse applications ranging from running simulations to web hosting. In 2008, Amazon improved the service adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, static IP addresses designed for dynamic cloud computing. In January 2007 Amazon launched Amapedia, a collaborative wiki for user-generated content to replace ProductWiki. In March 2007, Amazon launched an online video on demand service, Amazon Unbox. In September 2007, Amazon launched a new music store (currently in beta) called Amazon MP3, which sells downloadable tracks, all in the MP3 format and most recorded at 256 kilobits per second variable bitrate (VBR).[52] Amazon's terms of use agreements legally restrict use of the music, but Amazon does not use DRM to enforce those terms.[53] :Amazon MP3 sells music from the Big 4 record labels: EMI, Universal, Warner Bros. Records, and Sony BMG, as well as many independents. Previous to the launch of this service, Amazon made an investment in Amie Street, a similar music store with a variable pricing model based on demand.[54] In August 2007 Amazon launched Amazon Vine, which allows top product reviewers free access to pre-release products from vendors participating in the program. Reviewers may either return the used product to Amazon, or post a review and keep the product, within a few months of receipt. In August 2007 Amazon launched a payment service specifically targeted at developers called Flexible Payment Service FPS. Amazon FPS has facilities for developing many different charging models including micro-payments. The service also gives developers easy access to Amazon customers.[citation needed] In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over "Whispernet", a free EV-DO wireless service on the Sprint Nextel network. The screen uses E Ink technology to reduce battery consumption. In 2008 Amazon claimed its library had grown to 200,000 titles. In December 2007, Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high reliability high performance database system. In August 2007, Amazon launched an invitation-only beta-test for online grocery delivery. It has since rolled out in several Seattle, Washington suburbs. In January 2008 Amazon announced they would be rolling out their MP3 service to their subsidiary websites worldwide throughout the year.[55] On December 1, 2008, Amazon MP3 was made available in the UK. At the beginning of September, IMDB and Amazon.com launched a Music metadata browsing site with wiki-like user contribution.[56] In November, Amazon partnered with manufacturers including Fisher-Price, Mattel, Microsoft and electronics manufacturer Transcend to offer products in minimal packaging. This reduces environmental impact of the packaging and frustration with opening "clamshell" type security packaging. [57] In Amazon Web Services launched a public beta of Amazon Elastic Compute Cloud running Microsoft Windows Server and Microsoft SQL Server. [58] Amazon Connect enables authors to post remarks on their book pages to customers who have bought their books. WebStore by Amazon allows businesses to create e-commerce websites using Amazon technology. Merchants can customize their sites using their own photos and branding. Sellers pay a commission of 7 percent, which includes credit-card processing fees and fraud protection, and a subscription fee of $59.95/month for an unlimited number of webstores and listings